PPR Vietnam launched the marketing and adversiting campaign on VOV channel for VINAP
Vinacap Telecommunication Joint Stock Company, the joint venture company of the Vietnam Posts and Telecommunications Group and Deasung brand of Korea, with the history of 40 years of development, is one of the leading brands in telecommunication and technology, whose products are electric wires, cables, and LAN cable.
With the aim of increasing awareness for the brand and competitiveness for VINACAP products, it has broadly invested in advertising, communication, and marketing activities. PPR Vietnam has been entrusted as the partner which provides communication solutions for the brand.
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Advertising product: electric wires and LAN cables
Targeted market: Hanoi and other Nothern cities.
Targeted audience: Households, investors of buildings which has the need for electric wires and LAN cable. The customers who decide to buy the product are mostly men.
Based on the aim and chacracteristics of the targeted audience as well as customer segmentation, and the targeted market, the brand has decided to focus VOV Radio and Television, focusing on two channels with the highest number of listerners: VOV1 and VOV Giaothong, which specialized in news and politics; the active hours are at noon and in the evening when the traffic is the busiest. The content of the advertisement is the most prominent features of VINCAP products in comparison with other products on the market, moreover, we stressed the credibility of the product and VINACAP brand as well as built trust with the listener.
After 7 months of implementation, the advertising campaign has received positive feedbacks, which help to enhance and increase sale in VINACAP distribution system.
PPR Vietnam adviced on advertising content and booked on popular and specialized channels in Vietnam such as VOV1, VOV Giao thong, JoyFM, with attractive discount rate.
With the aim of increasing awareness for the brand and competitiveness for VINACAP products, it has broadly invested in advertising, communication, and marketing activities. PPR Vietnam has been entrusted as the partner which provides communication solutions for the brand.
Targeted market: Hanoi and other Nothern cities.
Targeted audience: Households, investors of buildings which has the need for electric wires and LAN cable. The customers who decide to buy the product are mostly men.
Based on the aim and chacracteristics of the targeted audience as well as customer segmentation, and the targeted market, the brand has decided to focus VOV Radio and Television, focusing on two channels with the highest number of listerners: VOV1 and VOV Giaothong, which specialized in news and politics; the active hours are at noon and in the evening when the traffic is the busiest. The content of the advertisement is the most prominent features of VINCAP products in comparison with other products on the market, moreover, we stressed the credibility of the product and VINACAP brand as well as built trust with the listener.
PPR Vietnam adviced on advertising content and booked on popular and specialized channels in Vietnam such as VOV1, VOV Giao thong, JoyFM, with attractive discount rate.
