Integrated communication for Apodio

The multi-channel campaign was consulted by PPR Vietnam, developed a strategy, plan and implemented for the high-end ceramic tile brand Apodio with the goal of launching a new product line of ultra-thin and light ceramic tiles and boosting sales. sales on Tet holiday in 2022.

Deployment channels include:

- Strategic consulting

- Develop a detailed multi-channel communication plan with a commitment to KPIs that are accurately measured, according to effectiveness

- The goal is to bring in Leads of potential customers for agents and introduce new product lines to the market, positioning Apodio brand

- Producing new product introduction movies with many different long and short versions suitable for each type of new advertising channel (Youtube, facebook videos, tiktok)

- Producing and creating content for brand articles, analyzing market trends, introducing products on reputable and reliable press channels

- Designing advertising publications

- Run ads to collect Leads from potential customers on Facebook and Google channels

- Run online ads to collect customer data

- Running Apodio brand branding ads





 

PPR Vietnam has successfully implemented a multi-channel communication campaign for Apodio ceramic tile brand and will continue to be a companion with the brand in the following years. This is also a brand with a long history of companionship with PPR Vietnam before, when trusting to choose PPR Vietnam as the exclusive agency to consult and implement activities related to communication - brand - brand marketing.

Contact for advice: 0934606386

Email: Quynh.ppr@gmail.com