VIVI GROUP BRANDS AND DIGITAL MARKETING STRATEGY

 
ViVi Make up
Vivi Make up is one of the top makeup academies in the North as well as a trusted partner of Hanoi Fashion Week 2014, an exclusive partner of Beauty Magazine 2015 and Star Academy 2015.   
 
With a team of professional consultants, foreign experts trained regularly and methodically in Korea and China, Vivi make up is the choice of many models and misses when using makeup service.
 
Since January 2015, PPR Vietnam was trusted by the ViviGroup's management committee as the representative Agency for Communications and performing  Online Marketing campaign, such as: Google Advertising, Facebook, Content Administration etc.

 
Based on careful research on the product, PPR Vietnam has advised and implemented marketing activities that contributed much to increasing sales and building brand identity of Vivi Make up.   
 
With consultancy and implementation of PPR Vietnam with viral Facebook ads, at the cost of only 500,000 VND / week, Vivi Make up received dozens of feedback and orders of customers per day.
 
Vivi Hair Dressing salon
 
After that, PPR Vietnam continues to be the Digital Marketing partner of Vivi hair salon. ViVi Hairdressing Salon is a prestigious brand in Hanoi with seven salons distributed throughout Hanoi.
 
With the targeted audience is female, aged 15+, the campaign is implemented in 2 phases:
- Phase 1 focuses on developing and promoting the Vivi Group fanpage, which has several hot profiles to spread on the online community;
- Phase 2 is series of PR articles to build the trust of customers.
The digital marketing activities of PPR Vietnam attracted the attention of the public and initially had very good media effects.
 
(Vivi' staff is doing hair extension for Hot girl MU TuLinh)
 
(New hairstyle after being extended)
 
(Imagine of the famous young model Chau Bui before and after doing the hair extension)
 
PPR Vietnam will continue to be a partner with Vivi Group and ViVi Hairdressing Salon to consult and carry out Marketing - PR activities in the future.

According to PPR Việt Nam