Bella Moda Fashion
Objectives:
- To build a fashion brand as "Bella Moda"
- To promote sales revenue.
Campaign:
- Key message is "Still you but more beautiful"
- The campaign was first activated by the chain of Grand Opening events of showrooms branded as Bella Moda. Afterwards, a range of Digital Marketing activities was executed to reach the target customers to combine perfectly with the branding activities and promotion program at points of sales.
- To build a fashion brand as "Bella Moda"
- To promote sales revenue.
Campaign:
- Key message is "Still you but more beautiful"
- The campaign was first activated by the chain of Grand Opening events of showrooms branded as Bella Moda. Afterwards, a range of Digital Marketing activities was executed to reach the target customers to combine perfectly with the branding activities and promotion program at points of sales.
Results:
- The number of showrooms increased from 10 to 40 throughout the country
- Sales revenue in 2015 was 3.7 times higher than that in 2014
