PPR launched PR campaign for Nhu Hoa spa
In May 2018, PPR Vietnam has launched a PR campaign for the brand Nhu Hoa Beauty Salon - one of the beauty salons with high profile doctors of Vietnam. PPR has consulted, built and deployed a full-scale PR campaign on many channels: news, TV, social media KOLs, etc.
AIMS:
- Ascertain personal brand for Tong Hai doctor associated with Nhu Hoa Beauty Salon
- Create lead data of potential customers for the advertising campaign which increases sales for Nhu Hoa beauty salon
- Connect with the PR activities of the following period (Yen Tattoo Video clip, Duyen actor, etc.)
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(PR on VTV3 for the Beauty Salon)
APPROACHES:
- Generate curiosity of the community with the doctor who is responsible for the surgery that changes women's life
- Making use of the highlights and challenges of this surgery which changes Le Thuong's appearance, in which Nhu Hoa beauty salon information (it is a credible salon which is capable of solving hard problem and bring about reliability) is integrated
- For the video on Facebook Ads: there is an opening sentence to intrigue the curiosity of the community
- For the advertising clip, there are added values to engage the customers with the brand
- Choosing reliable PR channels with high traffic, such as VTV, Kenh14, Afamily, Eva,vn, Blogtamsu, etc. These are the news with women as the targeted audience - which is also the customers that Nhu Hoa beauty salon is targeting
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The campaign for Nhu Hoa beauty salon, associated with Tong Hai doctor has succeeded in approaching 2 million people; attracting a big amount of lead data of potential customers, and in increasing credibility for the beauty salon as well as Tong Hai doctor - which is the PR material for the following campaigns.
AIMS:
- Ascertain personal brand for Tong Hai doctor associated with Nhu Hoa Beauty Salon
- Create lead data of potential customers for the advertising campaign which increases sales for Nhu Hoa beauty salon
- Connect with the PR activities of the following period (Yen Tattoo Video clip, Duyen actor, etc.)
(PR on VTV3 for the Beauty Salon)
- Generate curiosity of the community with the doctor who is responsible for the surgery that changes women's life
- Making use of the highlights and challenges of this surgery which changes Le Thuong's appearance, in which Nhu Hoa beauty salon information (it is a credible salon which is capable of solving hard problem and bring about reliability) is integrated
- For the video on Facebook Ads: there is an opening sentence to intrigue the curiosity of the community
- For the advertising clip, there are added values to engage the customers with the brand
- Choosing reliable PR channels with high traffic, such as VTV, Kenh14, Afamily, Eva,vn, Blogtamsu, etc. These are the news with women as the targeted audience - which is also the customers that Nhu Hoa beauty salon is targeting
(Post on Kenh14)
Results:The campaign for Nhu Hoa beauty salon, associated with Tong Hai doctor has succeeded in approaching 2 million people; attracting a big amount of lead data of potential customers, and in increasing credibility for the beauty salon as well as Tong Hai doctor - which is the PR material for the following campaigns.
