PR activities for Bao Viet Nhan Tho Life insurance
With target:
- Build deep insights into "An tâm học vấn" and "An Phát trọn đời" for target audiences and potential clients.
- Communicate the values and advantages of the two products
- Increase the number of regular and sustainable customers
- Increase the number of regular and sustainable customers
PPR Vietnam has launched a series of articles on many major newspapers with a rich and flexible approach and content, from many angles to suit each subject of the newspaper. This brings credibility and information of products for audiences.
03 groups of articles for the PR plan for 2 products:
Group 1: Trends in choice of insurance products of Vietnamese consumers. Eg: the trend of choosing products for education children, consumers are increasingly interested in investment-linked insurance products. Put the product in comparison with other savings / investment channels to bring out the superior features of the product (eg perfect combination of 3 factors: INTAKE + SAVING + INVESTMENT).
= This group is aimed at fighting the crowd of Vietnamese people. Hence, they are the hottest products in the market, trusted by many families, and the Vietnamese consumers are choosing these two products.
Group 2: Dive into the analysis of each product's strengths, thereby clarifying the practical value that products bring to the family. VD: With "An Educational Psychology" helps parents make smart financial and disciplined, encouraging parents to love children on the way to education, is not only for children but also for children. for parents ... For products "Universal Development" is the perfect combination of 3 elements PROTECTIVE + SAVING + INVESTMENT and has a particularly high flexibility.
This content group provides in-depth information to consumers and engages them with the real benefits of the product
Group 3: From the needs and desires of customers, from which express "Peace of mind" and "Lifetime assurance" is the product can flexibly meet all these needs. This is the reason that these two products are occupying a huge market share as well as attracting a great deal of attention from Vietnamese families.
Implementation time: 2 months / 01 product.
Various forms of transmission: analysis articles, interviews, ... posted on many newspapers: social newspaper, business newspaper, specialized newspapers, .... to achieve broad media coverage
