"Still you but more gorgeous" campaign for Bella Moda fashion

AIM
-        Building "Bella Moda" fashion brand
-        Boosting sale

CAMPAIGN
-        Message: "Still you but more gorgeous"
-        Starting with the Opening events for showrooms of Bella Moda
-        Continuing by boosting Digital Marketing activities which attract the targeted audience in accordance with brand building activities and discount at the sale position
RESULT
-        The number of sale points: initially - 10 showrooms and 40 sale points nationally
-        The sale in 2015 has increased 3.7 times in 2014