PR Project for ActionCoach Hanoi West plan brand spread widely in the business community

Being the brand for business training with the history of more than 20 years of development and in more than 61 countries, ActionCoach is the most credible business training brand in the world at the moment. PPR Vietnam prides itself on being the partner in consulting and implementing the PR campaign for ActionCoach Hanoi West - one of the most successful firms of ActionCoach in Vietnam market.
 
 Training professionals at ActionCoach Hanoi West
AIM OF THE CAMPAIGN
-        Build and spread ActionCoach Hanoi West campaign, the values, and results that ACHNW has brought to the Vietnamese business community.
-        Help business leader community build trust on chances of success and breakthrough (with the help of the training professional from ACHNW)
-        Attract targeted audience (business leader) to attend the talk shows - events tailored to the topics organized by the ACHNW.


TARGETED AUDIENCE
Business leaders, especially in the Food and beverage, Training, Fashion, Hardware, and Mechanics, Construction Materials.
Analysis of the targeted audience's characteristics:
-        They have the desire to develop business to a new level of influence.
-        They are lacking in solutions to solve to encountered problems which are the barriers of the business: system administration, human resources, finance, marketing. They have understood the need for those things but their awareness is insufficient and they have not known how to implement them.
-        Most often used communication channel: Business press or business topic on credible popular online news websites.
-        They believe in objective content and have the viewpoint of the third party and the specific case studies, especially case studies which are attached to their field.

TIME AND CHANNELS FOR IMPLEMENTATION
-        Online press for business: CafeBiz, Investment, VnExpress.net - Business topic.
-        Time for implementation: August & October, the time when ActionCoach focuses on Talkshow and In-depth Training
CONTENT
-        Communication about the credibility of the ActionCoach Hanoi West brand, focusing on the value and effciency brought about when ActionCoach Hanoi West brand helps business develop.
-        Efficiency and the applicability of the training programs which are analysed and proven through real-life story of Vietnamese businesses.
-        Sharing about valuable tips, information, guidelines about the development and administration of Vietnamese businesses in the fields that ActionCoach Hanoi West is focusing on.
-        Providing information about indepth Talkshow of ActionCoach Hanoi West.
Talkshow organized by ActionCoach Hanoi West attracting a lot of businessman
 
RESULT
The series of posts in the form of following writing on credible business press such as VnExpress.net, Investment, Cafebiz has attracted a lot of readers and interactions (like +  share) on Facebook - about 3000 interactions per piece on average. Aside from building and spreading the credibility ActionCoach Hanoi West brand - positioning as the most prominent business training brand in Hanoi, the campaign directly creates the number of businesses joining the Talkshow and connecting with ActionCoach to find out more about business consulting - training service. The posts in the campaign have become the valuable materials for ActoinCoach Hanoi West to continue to run advertisements on the online marketing channel and strongly go viral in the business community.