PR campaign
In June, PPR Vietnam has started to co-operate and advise Baoviet Life Insurance on the implementation of the Vietnam Health Protection Program - a program of counseling on preventive and preventive health solutions. Healthy family, bring life to peace and happiness to every family of Vietnam. The 24-digit program, which runs from June to December 2017, is attended by consultants from leading cancer and cardiology specialists.
The Vietnam Health Protection program broadcasts on JoyFM, a 60-minute broadcast channel, broadcasting from 15h00 to 16h00 Friday. The structure consists of the main sections: consultants, listener live, interactive radio listeners, spreading love ... In addition to weekly live broadcasts, the useful sharing of experts is recorded in the form of vivid and published video clips. On the fanpage, the website of Bao Viet Life aims to spread more to the community.
A recording session at JoyFm
"Vietnamese Health Protection" is a practical activity in the series of programs towards the mission of protecting the health of Vietnam - protecting the Vietnamese values of Bao Viet Life. Bao Viet Life Insurance is the only Vietnamese life insurance company in the market and is the leading company in new market share, the program "Vietnam Health Protection" combined with the communication activities The meaning of Bao Viet Life in 2017 as the "International Day of Yoga" has contributed to consolidating the position of the business and, more importantly, building the community's sympathy and trust for the brand. In addition, this activity also demonstrates the social responsibility and contribution to the community of Bao Viet Life.
Only after 2 months of broadcasting, the content of practical, meaning, program has created a positive effect in the community, many listen to the radio frequently track and similar. author In addition to emotionally affective effects, through an ingenious ingenious tactics of content, the program also contributes to building awareness and effective communication on specialized insurance products against the risk of serious illness. of Bao Viet Life has just launched this year: An Binh Thinh Vuong.
In the context of the increasingly competitive insurance market and strong investment in communication and marketing activities, the Vietnam Health Protection Program, with the advice and coordination of PPR Vietnam, has created a A highlight in the way of communication of Bao Viet Life - communication in depth, bringing humanity and bringing many good values to the community.
(According to PPR Vietnam)
